Jens Oliver Meiert

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A URL Policy for Web Projects

Published on Aug 22, 2013 (updated Feb 5, 2024), filed under . (Share this post, e.g., on Mastodon.)

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Do your projects suffer from URL inconsistencies? I just noticed how mine do. I also noticed that I did some unnecessary things, like omitting protocols when they were actually useful. And I noticed that I’ve seen similar problems in corporate projects before. So I jotted down a quick “policy.”

  1. Use the shortest available, non-redirecting URL. For example, make all site references relative if possible; root-relative URLs (/foo) may be allowed on pages that serve as their own error pages. And, of course, omit “index.html” and other files names if they effectively serve as a DirectoryIndex. (Reason: more focused.)

  2. Don’t omit the protocol unless the host site is available through both http and https. (Reason: faster—to avoid http to https redirects, assuming a http host site with links to target sites that live on https.) [There are still use cases for protocol-less URLs but this here has been outlived by increased focus on security.]

  3. Prefer https over http references. (Reason: more secure.)

  4. Be consistent per site. (Reason: more maintainable.)

Mileage may vary, so this is more of an idea for other projects’ URL policies. Maybe you have a preference for absolute URLs. Maybe you have an SSL certificate, in which case you want to force https. Maybe you’re not as concerned about consistency. And maybe you see something that I missed, or found something to work better?

About Me

Jens Oliver Meiert, on March 2, 2026.

I’m Jens (long: Jens Oliver Meiert), and I’m an engineering lead, guerrilla philosopher, and indie publisher. I’ve worked as a technical lead and engineering manager at various companies (e.g., Google); I’m an active web and tool developer (code optimization, digital defense), a contributor to web standards (like HTML, CSS, WCAG), and a book author (O’Reilly, Frontend Dogma).

I love trying things—in web development and engineering management, but also in politics and philosophy, where I hold to one idea in particular: that we can only be well if we take good care of everyone. Here on meiert.com I talk about some of my perspectives and experiences. (Interpret charitably but be critical—and share feedback and advice that makes my work better.)